Welcome to Crafted
custom made brands
that people love.
In a rapidly changing environment, we firmly believe in the importance of helping our clients by transforming the consumer experience across the different touch points in order to build brands that connect with their consumers.
Strategic thinkers.
We truly believe that makers are the best thinkers.
Embracing simplicity.
We are serious advocates of “less is more”.
Brilliantly designed.
Creators of quality designs and thinkers of fresh ideas.
Brilliantly designed.
Believers of brands that add value to products and services.
01
CHAPTER
What is Crafted?
The Difference
Crafted transforms brands combining strategy with design.
Passion for greatness is what leads our daily work.
We are a group of creative artisans that enjoy crafting companies, brands, and products, as a result of years of passion and experience we decided to create Crafted in order to be creators and also help companies to be more successful and cope with the daily necessities that their brands have.
In order to achieve this, we built a group of strategic experts and creative explorers that combine their knowledge in brand strategy and design with the aim of making communication a successful exchange with the final user.
In Crafted we perceive brands as the merge of the different elements that are embodied in one experience, as a result we believe that understanding the brand and having in consideration every of its interaction is the only way to build lasting companies that bond with consumers.
Passionate Thinkers
Strategic Experts
Creative Explorers
01
We Believe.
Great things in business are never done by one person. They're done by a team of people.
Steve Jobs
02
CHAPTER
What's our motto?
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The Result
We build brands by challenging the conventional to achieve exceptional results.
This is the type branding that proves to be successful.
Crafted is a full-service branding agency specialized in strategy and design. Our success is based on the idea of creating multidisciplinary groups that are built organically around the intrinsic necessities that each project has, in order to tackle objectives in a more effective way.
This is done through a combination of strategy, disruptive thinking, and design, which altogether helps to drive growth to our client's businesses. This the way we follow to help our clients to create, transform and revitalize new and existing brands in order to be highly competitive and memorable.
Making intelligent and informed decisions.
Great brands are built on a deep understanding of the market, how they interact with consumers, and by identifying the opportunities for being perceived differently. By observing these aspects we find relevant insights to develop fresh and creative solutions for our clients.
Challenging the status quo.
Disruptive thinking means to have the courage to do things differently, to break schemes, to move in new directions nobody has considered. Being disruptive is a bold way of thinking in order to meet Innovation and create added value “to build competitive advantage”.
Leveraging the power of Design.
Design is the catalyst that helps us to combine Brand Strategy with Disrupting Thinking, the result is an intelligent and effective brand that makes a lasting impression and is impossible to ignore.
Driving Growth
Challenging Ideas
Lasting Impressions
02
We Believe.
Design is the silent ambassador of your brand.
Paul Rand
03
CHAPTER
Our recipe for success.
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The Formula
Create or transform a brand is more than just being creative.
Crafted is methodology and creativity in the right measures.
Brands are not static entities, they have lots of moving and interacting parts, they are constantly in evolution and shifting according to consumers way of thinking, aspirations, and actions.
That is why we value the importance of following a process, because having the right group of people is not enough we work following methods and guidelines that empower our teams to achieve results that not only look great, but also make sense to all the stakeholders.
We consider information as one of the key ingredients of our formula, it enables us to lay the foundations for success and make the right choices. Additionally, our processes are built keeping in mind a constant and open communication with our clients which all together help us to create an exceptional result.
As a result, we truly believe that this is the right way to create companies and brands that work and make sense to employees, investors, customers, and clients. Are you interested?
Lets talk.Open communication
Empowering processes
Making right choices